For Sale Fully Outsourced UK Based E-Commerce Business

We sell frames and wedding hangers that can be personalised for any occasion. Customers visit our websites hayleighsframes.com or hayleighsframes.com (the sale includes both domain names) where they will see 30+ original frame and hanger designs that they can choose from.

We purchased the business in July of 2016 and have grown the business substantially, as follows:

• Updated the design of the site to improve functionality & aesthetic

• Created a near fully automated process. A small team of remote designers complete the customer’s personalisation, and a manufacturer completes the assembly and shipping of the product. We just process the orders.

• Grew Facebook & Instagram audiences (Fbook: 48k, Insta: 4.9k)

• Negotiated 6 listings on GettingPersonal.co.uk that now brings in significant revenue every month with no effort or advertising on our end.

• Added new products – personalized engraved hangers

• Set up Etsy store

Which platform does the website use?

BigCommerce

Where is the site hosted and will this need to change after purchase?

The site is hosted on BigCommerce. This will not need to be changed, though there is potential upside to changing to Shopify.

Why are you selling the business?

This business has helped us earn some extra cash during our time travelling in 2016/2017. We are back home in full-time jobs, bought a house and renovating it, now have a baby due June 2018 – not much time left these days. This business is great for someone who has 5 hours per week or more, or for the traveller looking for some extra income!

Can the website’s revenue be accurately tracked back to the website?

Yes, all revenue sources (BigCommerce, Getting Personal, and Etsy) can be tracked.

Please list all domain names you are including in the sale

Contact us for details

Which accounts will you be including?

• Facebook ~48k likes

• Instagram ~4.9k followers

• Twitter ~465 followers

• Pinterest ~20 followers

Where are email lists held and how many subscribers does each list have?

• 2,800 subscribers. Not active, but previously using Mailchimp. We weren’t that great at email marketing but a huge opportunity if you have a better sense of it.

Please describe the additional assets mentioned above:

1. Existing inventory – will vary depending on time of sale (£200-£500)

2. Etsy Store

3. GettingPersonal.co.uk store listings. Getting Personal is a leading online UK-based destination for personalised gifts.

4. Working files for all designs

5. All product photography

6. Contract with our manufacturer that we work with (who is happy to continue the partnership with a new owner – he is fantastic to work with!)

7. Supplier list for reordering all inventory

8. Contacts for our two remote designers

What are the primary traffic sources of the site?

• Social – Facebook plays a huge part in getting traffic to the site. We leverage our very large FB audience with daily posts to keep top of mind.

• Direct – we rank very high for many keywords such as ‘personalised box frames’ resulting in a solid amount of direct traffic.Why do you think the site’s top traffic.

Do you use, or have you experimented with, social media marketing?

Yes, we were previously using Facebook ads as a big driver of traffic and business, however, since we moved home, we have not been advertising for the past few months.

Detail the type of employment you provide and how many people you employ

1 freelancer to whom we contract out the manufacturing work – printing, cutting, and affixing the design onto the frame/ engraving the hangers and shipping out the final product to the customer.

2 freelance designers who complete the personalisations – they take our base design templates and apply the customer’s details, which is then sent to the manufacturer.

Frames

Price: £18.40 to £31.99

Costs:

Frame Cost: £3.95

Backinground paper, packaging and shipping materials: £2.90

Manufacture, packaging: £3.50

Design: £0.55

Shipping: £2.65

Total: ~ £13.55

Hangers

Price: £7.50 – £13.00

Costs:

Hanger: £0.50

Design: £0.0.55

Manufacturing: £1.6

Shipping : £3.99 (up to 8 hangers)

Total: ~ £6.64

Average customer orders 4 hangers at a time

Does the owner need specific skillsets in order to successfully operate the site?

No. We have worked to outsource more of this business. All you need to do is process the orders, which is a copy and paste exercise in a Google Document

spreadsheet. Take the order details from the customer (via BigCommerce or GettingPersonal), send them to the designer. When the file is complete, you upload the file to a shared dropbox file for the manufacturer to produce and send to the customer. Seriously, that’s it. Nearly fully automated!

What are the primary growth opportunities for the business going forward?

• New Products: Our supplier has laser engraving capabilities, and is open to testing out new products. The hangers were a new addition that have sold very well. We think personalised pillows would do well – something we are currently discussing with the manufacturer.

• Increase GettingPersonal.com listings: This was a huge win for us to get listed on their site. It ensures constant stream of revenue. We have seen the number of purchases increase from them month over month. Getting more products on their site would be ideal as there is no effort at all required to get a sale once the product is listed.

• Email marketing: We really haven’t been the best at email marketing, and full stopped our MailChimp account a few months back. It’s a big list (2,800 subscribers) that we really didn’t put enough effort into. Huge potential to generate more revenue via this channel.

• Manufacturing/design in house: Our suppliers are fantastic, but if making the frames and/or hangers and/or designing them