ID : 40095
INTRO
The business has identified an interesting niche in the market for high-end consumer goods and has been featured in Financial Times, The Guardian, Forbes etc.
Approx. 900% YoY turnover growth 2017-2018. Enormous potential.
In short, the business gathers the most premium European producers of consumer goods such as bags, shoes, office goods, homeware etc. on a single platform.
You could call the business the Whole Foods of consumer goods — targeted at the so-called “creative class” or “aspirational class” of urban, affluent, educated professionals; a segment that is increasingly looking for quality, authenticity and discovery over brand names.
The business aims to become the one-stop for this segment. The market is sometimes called the “New Luxury” market. A white paper from Gemic introduces the concept: https://www.gemic.com/the-rise-of-new-luxury/
BUSINESS MODEL
The business operates as a marketplace. We receive orders and take payments, but orders are fulfilled by the sellers — either the producer itself or a 3rd party reseller. Sellers are paid end-of-month. The business retains a 22-35% commission.
TECH
Our new, completely custom-built platform was launched in 2017. It offers one of the best UX/UI experiences on the market, and operations are highly automated, making the business infinitely scalable.
HISTORY / TRAINING
The business was founded by a Brit and a Dane. One or both founders are happy to stay with the business during a training period. One founder is open to staying with the business on a more permanent basis if the buyer wishes so.
INTANGIBLE ASSETS
— Custom software, estimated development value: £4-500K.
— EU-registered trademark along with relevant domains
— Agreements with 66 suppliers
— 12k Facebook followers / 4k newsletter subscribers etc.
— 5 years of goodwill and SEO
IDEAL BUYER
A)
A larger business in a similar field looking for a new “quality branch”, or for custom software for operating as a cross-border marketplace.
B)
A smaller entity that supports the overarching idea of promoting “quality” and “authenticity” and can invest enough time in the business to move it to the next stage, at which point there should be significant potential to raise external finance.