For Sale Profitable Award Winning Fashion-Tech Business

Huge press (eg Forbes,Daily Mail) for retail innovation, this business is highly scalable. Excellent reputation with customers/suppliers. Due to health, owner sadly has to let go.

Founded in 2013, the current owner has nurtured the business since its inception, generating huge amounts of press and brand endorsements from celebrities to establish Brand credibility. The business has been shortlisted for national awards for creating an innovative solution for retail. The owner speaks as a thought leader at national retail events but after health problems since 2016, the owner has decided to sell to an ambitious, energetic individual who can scale up the business.

This business is an ideal online platform with strong foundations, and systems and processes in place for a buyer to easily step in and take the reins without any problems. The business has an advantage of retaining full IP of its web platform. The tech is unique- built on a bespoke CMS incorporating it’s own algorithm which has been shortlisted for awards by Retail Week, PayPal, Retail Systems, Businesscloud, TechCity and Drapers. This will be 100% owned by the buyer. The website is fully integrated with a secure payment gateway, currency conversion integration and merchant bank account in place, which accepts payments internationally.

Large customer database built over 5 yrs with 65% returning customers purchasing average 3x a year.

The business has an excellent reputation with suppliers in India, China and the UK (B2B), wholesalers in France and Russia and customers (B2C) worldwide. Customer NPS score is 45%

Social platform accounts are already active with handles consistent on Youtube (over 4 million views), Instagram, facebook, Tumblr, Twitter, Pinterest and Google plus, Stumbleupon, Issu, Dailymotion, Flickr, slideshare and Etsy. The Brand has a strong presence on these social sites which is a great foundation to build on, as social marketing has not been invested in, and can be hugely exploited to drive traffic to the website and increase international revenue.

The Brand also has a trademark which covers UK and EU. The fully functioning, active website is still trading and generating sales. Web presence has not been capitalised, as there has been no investment in SEO since 2014, nevertheless 30 unbranded keywords rank (Moz) on Google’s 1st page in the UK and 59 keywords rank on Google’s 1st page in the US. The largest number of visitors to the web platform come from the US, the UK being second and considerable traffic from 215 other countries which account for over 8% of sales. A huge opportunity exists to capitalise on serving the US Market via wholesale accounts and retail brand partnerships/e-marketplaces- this has not been explored by the current owner. Web traffic indicates 30% is organic and 27% Social.

This business comes with £8k of stock included in the purchase price with 75% margin, RRP £41k, and just under one thousand lookbook, banner, advertising and studio images. Stock consists of timeless pieces of premium quality which sells consistently year after year. Assets included: 2x Dressmakers dummies, 2x mannequin, rails, shelving, 50 branded shopping bags, over 100 hangers.

The GDPR compliant email database has a strong following with double the industry-standard click-through-rate and automated welcome campaigns in place. Till now the business has never invested in its email marketing to drive customer engagement, which again represents a huge growth potential.

Advertising channels and accounts currently active include: Adroll, google shopping, Google Ads, Bing Ads, Facebook Ads, Affiliate network (webgains).

Offers are being sought for 100% of the share capital. The owner will give 1 month free post-sale support and advice for the business via Skype.

Huge Opportunitites for Growth:

– Improve Web-platform usability

– Invest in SEO- onsite and offsite

– Invest in Social Media marketing

– Expand into online Marketplaces including Tmall and Amazon

– Develop the own-brand clothing range with new stock categories

– Marketing offline via print advertising

– Build brand in US to maximise sales to an already engaged market

– Increase email marketing to increase order value

– Offer regular discounts and a customer loyalty scheme to guarantee repeat custom.

– Supply to established retailers and independent businesses across the world would be beneficial to growth and would present an additional stream of revenue.

This business was run from home with a team that worked remotely- in different countries. It is relocatable to any global destination.