Homebased Huge Growth Potential Baby/ Childrens Branded Ecommerce Business For Sale
> Homebased & flexible hours – relocatable nationwide
> Comprehensive website, full branding & strong social media presence
> Established Jan 2017 – last 12 months turnover: £75,000
> Current stock value: £162,000
> All year 1 & 2 profits reinvested into marketing & advertising
> Huge growth potential
A well-established baby, toddler and children’s product brand and multi sales channel e-Commerce business.
Set-up in January 2017 by a husband and wife team as an online retailer of own brand, award-winning baby tracking books the business has grown considerably and now sells a broad range of high-end branded baby, toddler and children products. The business is being offered for sale due to other commercial interests / commitments and therefore a lack of time to drive the business forwards.
This is an exciting opportunity for a new owner to dedicate more time to a young, dynamic business with a broad product range, strong customer base, excellent social media presence and huge growth potential. The business sells via 4 sales channels:
1) www.tiddlersandnippers.com (shopify hosted)
2) Amazon European marketplaces (.co.uk / .de / .fr / .it / .es)
3) not on the high street (tracking books only)
The business is made up of 3 distinct product ranges:
1) Baby & family tracking products – diaries, notebooks and calendars (6 products lines each with 7-14 variants)
2) Home & travel products – bibs, changing mats, bath mats, etc (8 product lines each with 3-5 variants)
3) Baby & children’s apparel – bodysuits, t-shirts, bags, etc (10 product lines each with 3-4 variants)
The product set is a mix of existing warehoused stock (approx. 12,000 units) and print on demand drop shipped products. Of the existing stock, 60% is warehoused with amazon and 40% stored in lock-up. The existing stock is worth approximately £162,000 at current retail prices and represents 18-24months coverage (at current rate of sale). The existing stock is included as part of the sale price.
Several of the businesses most popular products have a 70-80% profit margin. Please note that the year 1 and 2 strategy for the business (as a whole) was entirely focused on growth and accordingly all profits were reinvested into marketing and advertising activities.
The business has extremely strong relationships with its 5 suppliers, all of which are based in china. The output quality from these suppliers is very high with few (if any) quality control issues since supply began. All products are ‘off the shelf’ specification, with tiddlers & nippers copyrighted print patterns / designs (and internal layout for books / calendars) applied at the point of manufacture. Products arrive from suppliers ready to sell and the business has a good relationship with a shipping company that handles every aspect of the product import process. This supply model means the business can achieve extremely high profit margins for many of its most popular products and is therefore easily scalable.
The business has an enviable reputation as both a unique and up and coming brand, but also trustworthy and reliable retailer. The business has sold to over 7,500 unique customers over the last 18 months and has strong repeat purchase profile.
The businesses website was re-designed / re-launched 6 months ago to provide a platform to facilitate a growth in product offering. The business owns the copyright to all branding and design and has a strong social media presence (fb – 1.3k / twitter – 1.6k / insta – 3k).
A new owner will only require a computer and small amount of storage space for this proposition (approx. 10 sq. Meters for stock), meaning that the business can easily be relocated to anywhere within the uk. There is tremendous scope for developing this business which is currently being run by 1 person full time mon to fri, although this could be entirely flexible according the new owner’s requirements / demands.
Areas that could be focused on to generate growth are: (1) product range expansion (inc. Further developing the drop-ship side of the business), (2) product design expansion (to build on current design offerings) (3) introduction of robust marketing and pr campaigns (4) advertising spend review and re-organisation, (5) increased social media presence, (6) increased attendance at baby events and shows & (7) focus on developing new wholesale relationships.
In summary, this is a competitively priced, home based business currently run on flexible hours with no overheads (beyond normal advertising / marketing costs) that has massive growth potential. This opportunity could suit an individual wanting to work flexibly around family commitments (school / nursery hours) who is looking to purchase a business with reputation and customer base already established, or somebody with marketing and pr expertise to drive the business forwards and realise its full potential. Alternatively, this opportunity might appeal to a similar business looking to expand product lines and customer base or someone with investor contacts who thinks they could arrange a cash injection to take the business to the next level.
In the right hands there is no reason this business – once scaled – should not be generating annual turnover of £500k+. This is a straightforward business model, however the purchaser will be provided with a full handover and post-sale support, as needed.
This family business has been designed, set up and managed from the heart and to that end we will provide the new owners with whatever they need to ensure a smooth transition as we would love to stay connected to the business to see it grow into the next phase of its journey.